Guiding Millions Through the Dubai Frame with Tensabarrier®

The Dubai Frame is one of the UAE’s most iconic attractions, welcoming over 2 million visitors annually. Standing 150 metres tall, the landmark offers panoramic views of old and new Dubai and is a must-visit for tourists and locals alike.

The Challenge

With high footfall year-round, Dubai Frame required a queue management solution that not only provided safe and efficient crowd control but also maintained the prestigious aesthetic of the attraction. Areas inside and outside the frame lacked a cohesive barrier system, especially at upper levels and high-traffic reception zones.

The Journey

With visitor satisfaction and operational efficiency as a top priority, our team worked closely with the client to understand their needs. Drawing on our global experience in managing high-traffic attractions, we proposed a tailored solution that would address both safety and visual harmony.

The Solution

To meet the Dubai Frame’s need for both effective crowd control and premium aesthetics, we delivered a large-scale installation of Tensabarrier® Dual Line posts in a bespoke gold powder-coated finish, specifically chosen to complement the attraction’s iconic exterior. The powder coating not only adds a sleek, modern appearance but is also treated with a weatherproof protective layer to ensure long-term durability in both indoor and outdoor environments.

The Dual Line configuration offers a more secure and controlled queueing solution, creating a stronger physical barrier that helps discourage queue jumping and enhances public safety. Installed in key areas—such as the upper viewing deck, ground-floor reception, and outdoor pathways—the system now plays a vital role in guiding foot traffic, improving flow, and reducing congestion across the site.

Featuring Tensator’s Universal Base, providing both flexibility for varied placement and enhanced accessibility, anti-tamper tape ends for added security, and custom-branded webbing featuring the Dubai Frame logo, the solution integrates seamlessly into the attraction’s environment.

As the safest barrier on the market, Tensabarrier® combines form and function—ensuring that Dubai Frame visitors experience both a well-managed journey and a setting that reflects the premium standards of the landmark itself.

The Results

Our team delivered a seamless installation across key areas of the Dubai Frame, including the upper viewing deck, reception zones, and external pathways. The Dual Line barrier setup was carefully configured to support safe, structured movement and help discourage queue jumping, particularly in busy or elevated spaces.

With a bespoke gold finish and discreet branding, the posts blend effortlessly into their surroundings—enhancing the overall look without distracting from the landmark’s design. The use of weather-resistant materials and flexible base options also ensures the system is suitable for both indoor and outdoor use.

By guiding foot traffic more clearly and creating subtle but effective boundaries, the layout is set to play an important role in improving visitor flow and safety, while aligning with the premium experience Dubai Frame is known for.

Summary

By combining function with premium design, Tensator® delivered a queue management solution that supports daily operations, enhances visitor satisfaction, and complements the visual identity of such a remarkable attraction

Want to Enhance Your Venue?

Tensator’s queue management solutions blend style, control, and safety—ideal for any high-profile visitor attraction.